The Theme Park Guy

Welcome

Welcome! This is Stefan Zwanzger, also known as The Theme Park Guy®. I am glad you have found us.

Since having started my journey back in 2007 – and I have spent the price tag of a roller coaster doing this – I have acquired field insights into over 350 theme parks and attractions covering 150 countries.

I have been on the ground during all stages of development, examining construction sites, successes and failures, having met and knowing over a thousand park owners and industry professionals in person.

" The world's foremost authority on theme parks "

- CNN
  (June 2016)

" Man Spends Life Traveling the World Visiting Theme Parks "

- Huffington Post
  (May 2015)

This, coupled with tons of inside statistics gathered through our platforms themeparX™ and The Theme Park Guy® – these reach millions of visitors – allows me to get a little closer everyday to understanding what distinguishes an attraction that works from one that doesn't. I may assist you on your journey, and do so very efficiently.

Please navigate through the menu links to learn how I can help you. We also offer tailor-made products for a range of clients, such as
Suppliers & Manufacturers, Owners & Operators and Executives, HR and Job Seekers. I look very much forward to hearing from you!

Best regards,

Stefan Zwanzger
Founder, The Theme Park Guy®, themeparX™ & OffHotels®
Theme Park Holding Ltd.

GETTING STARTED

Setting up a theme park is a challenging and risky undertaking. A flawed concept can ruin it right from the start, and you may never be able to fix the initial mess later on. Breaking even takes 7 years or longer.

There are plenty of theme and water park consultants, designers, ride suppliers and operators out there. Most of them I have met in real life. I know what they did, when they did it, and in the majority of instances I have witnessed on the ground how their product and/or work performed in the end.

" Stefan probably has more on-the-ground knowledge about the global theme park business than anyone in the world "

- Andrew Darrow
EVP, KidZania
  (March 2014)

Having physically been to more theme and water parks in more countries than anybody else alive (take a glimpse at my passport),
I have had countless in-depth conversations with investors and government officials behind the projects, and I have learned and continue to learn what works and what does not. You will find few people who are more committed to this industry than I am.

In many instances I will not be the right person to get your project off the ground, but I will perfectly be able to direct you to a company or individual who fits your vision, requirements, experience and budget.
I can get you in contact with the right people, for your specific circumstances. Call or email me here. I strive to get back within 24 hours, even on Sundays.

If you are a developer interested in working with an IP [intellectual property], such as a Hollywood studio, on developing a theme park or attraction, please proceed to our LBEIP website.
For all other requests, please refer to our fees.

INVESTORS

I'll be frank. Some theme and water parks generate a good and healthy long-term return on investment.
Many of them do not.

Here's a common story: unwary & excited governors dance the tango with unwary & excited investors and decide to bring that leisurely missing something to their country or community. They haven't done this before. But they feel they know how it should look (like Disneyland) and that it will create local jobs and attract international tourists. Since they associate Disney quality with a price tag of billions, they will look for the best value in negotiations. And they will find consultants, designers and suppliers who are happy to assist them within the budget constraints.

" Independent, cosmopolitan and visionary entrepreneur. Stefan is one of the few rainmakers you may meet in your life. "

- Thomas Hessler
Investor – sold his first business for $280 million
  (November 2014)

They will then get a theme park, complete with a Wild West Town, roller coaster, log flume ride, dolphin show and a costumed oversized yellow plush dragon character to hug the kids. The whole thing will open. And yes, people will come. Many people.

They will come once. Not twice. With time I have come to understand that people don't fall for this, even if they live in an underdeveloped country and have never traveled. Everybody can sense the love in things. And there's no warmth in the eyes of the oversized yellow plush dragon. Another lousy theme park is born.

If that was you who danced that tango, you will subsequently struggle to maintain the park, and after a couple of years misery, either decide to abandon the project, or demolish it and sell the land to a juice factory warehouse. The tanned juice factory owner will shake your hand, and with a healthy smile ask you if you have tried space tourism, too. No, you haven't. This experience will have made you look 30 years older. And trust me, it has happened many times.

Here is how you do it instead »

INVESTORS (continued)

So, why not invest in a casino, mall or parking lot instead? Because you can get it right, too: theme and water parks, if crafted with passion, can create an emotional attachment – like Star Wars, Indiana Jones and Harry Potter do. Casinos, malls and parking lots cannot.

" We engaged Stefan on the spot, and his feedback was invaluable to us! "

- Jonathan Gray
Real Estate Millionaire & Founder, First Idea Ltd.
  (May 2017)

The movie business is all about taking the risk of building emotional attachments – and they make money! Now, you are even better off than them, because theme parks can't be fileshared. Those that manage to build up emotional attachment are profitable and grow healthily.

I can help you avoid grave mistakes right from the beginning; blunders that can cost you millions or even your entire investment. I am someone with an affinity for taking risks myself – I became an entrepreneur at age 19, hold German citizenship but haven't lived back home since 2005 and spent a fortune visiting and trying to understand theme and water parks worldwide. No one else ever did that. If you prefer consulting with somebody who has a wide angle on life, not a comfort zone guy, I am the right man for you. And if I don't know something, I will point you to the person who does. Contact me here.

• Don't save on the INITIAL designers & suppliers. An ugly theme park is impossible to fix. I've never seen one turn around, anywhere.
• We are working on a unique, game-changing attraction concept. Inquire here.

The Theme Park Guy in the press. Full list:

CNN
2016: http://edition.cnn.com/2016/06/15/travel/shanghai-disneyland-qa-theme-park-guy/
2016: http://edition.cnn.com/2016/06/15/travel/inside-shanghai-disneyland/
2015: http://edition.cnn.com/2015/07/15/travel/disneyland-shanghai-first-look/
2015: http://edition.cnn.com/2015/01/27/travel/scariest-theme-park-rides/
2014: http://edition.cnn.com/2014/10/19/travel/future-theme-parks/
2014: http://edition.cnn.com/2014/08/21/travel/worlds-funnest-theme-parks/
2011: http://edition.cnn.com/2011/11/03/world/meast/iran-roller-coasters/
2011: http://edition.cnn.com/2011/TRAVEL/01/27/cnngo.happiest.place.north.korea/

Huffington Post
2015: http://www.huffingtonpost.com/natalie-kalin/the-worlds-emptiest-theme_b_7915918.html
2015: http://www.huffingtonpost.com/natalie-kalin/man-travels-the-world-vis_b_7339346.html
2011: http://www.huffingtonpost.com/2011/01/23/stefan-zwanzger-theme-par_n_812717.html

LA Times
2016: http://www.latimes.com/business/la-fi-chinese-shanghai-disney-20160615-snap-story.html
2015: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-shanghai-20150715-story.html
2014: http://www.latimes.com/business/la-fi-china-wanda-projects-20141220-story.html
2013: http://articles.latimes.com/2013/apr/30/news/la-trb-top-20-water-parks-04201330/2

The Diplomat
2013: http://thediplomat.com/2013/07/study-asian-theme-park-attendance-numbers-set-to-explode/

Fast Company
2009: http://www.fastcompany.com/1338215/universal-studios-dubailand-case-study-rise-and-fall-dubai

The Telegraph
2015: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/11747183/

The National Abu Dhabi
2013: http://www.thenational.ae/news/uae-news/theme-park-fan-awaits-arrival-of-more-attractions-in-dubai
2012: http://www.thenational.ae/news/uae-news/abu-dhabis-yas-waterworld-scheduled-to-open-by-december

More here...

The Theme Park Guy in the press. Full list (2):

CBS News / Associated Press
2016: http://www.cbsnews.com/news/six-flags-is-coming-to-giant-dubai-amusement-park/
2009: http://www.chinapost.com.tw/business/middle-east/2009/08/26/222148/p2/Vast-fun-park.htm

Fox News / AOL Travel
2011: http://www.foxnews.com/travel/2011/01/24/look-amusement-parks-north-korea/
2011: http://news.travel.aol.com/2011/01/21/a-peek-inside-north-koreas-theme-parks/

Frankfurter Allgemeine Zeitung
2011: http://fazarchiv.genios.de/?q=%22stefan+zwanzger

Investor's Business Daily
2016: http://www.investors.com/news/shanghai-disneyland-heres-what-people-are-saying/

TravelBook
2015: http://www.travelbook.de/welt/ultimative-liste-die-verruecktesten-achterbahnen-der-welt-680949.html
2015: http://www.travelbook.de/service/wie-man-in-einem-vollen-freizeitpark-nie-wieder-ansteht-642170.html

Yahoo Middle East
2012: https://en-maktoob.news.yahoo.com/photos/inside-the-yas-waterworld-waterpark-in-abu-dhabi

ABC Radio (Australia)
2013: http://www.abc.net.au/radionational/programs/bydesign/the-panel3a-theme-parks/4985850

Radio Charivari (Germany)
2015: http://www.charivari.fm/index.php?id=626

The Unofficial Guides to Walt Disney World & British Best Days Out
2009-2015: http://touringplans.com/unofficial-guide

Hong Kong Apple Next Media
2016: http://hk.apple.nextmedia.com/realtime/china/20160616/55233892

...and many more, e.g. Deutschlandradio (Germany), Ekstra Bladet (Denmark), Focus (Italy), Foreign Policy Mag (USA), Khaleejesque (Kuwait), La Repubblica (Italy), View Magazin (Germany), etc.

HEADHUNTING THEME PARK EXECUTIVES

OWNERS & OPERATORS

Safeguard Consulting (for fewer leaks):

Even the biggest theme park brands pay too little attention to safeguarding what is supposed to stay confidential. During my years of scrutinizing theme park construction sites, I found myself in situations where I could have picked up top-secret contracts and blueprints without even trespassing. Just a little unwary stupidity can leak ride systems, technology and storylines out of your control for good.

Being the guy on the other side, who appreciates seeing all these leaks on his website, I can discuss strategy with you on how to avoid this from happening.

« Back

Get A themeparX Supplier ACCOUNT.   JUMP TO TESTIMONIALS

Our themeparX™ Construction Board has ALL your potential clients on-site, many of them silent readers. Over 155,000 (!) visitors have left their email with us, so we know who is watching.

The themeparX Supplier Account for theme park, water park & attractions suppliers, manufacturers, operators, IPs & consultants is not mere 'marketing' or 'advertising'. Not only do we provide those who sign up with much more global brand exposure than all trade shows combined, we are committed to providing you with a lasting edge over your competitors. In fact, this is the only tool today allowing you to be found through the projects you worked on. Early birds catch the worm: we will never work with more than 100 suppliers.

With a themeparX™ Supplier Account you will receive:

• being credited & linked from the construction page of every project you were involved in. Powerful!
• an entry in our Supplier Directory (thousands of super targeted visitors to your website)
• a huge 978x180 ad which runs and rotates throughout all our 600+ pages (= 100k+ impressions)
• an SEO-power link to your corporate page
• a dedicated login where you can check all the stats (impressions, clicks, CTR, you vs competitors etc.)

Email us and ask for more information! We will get back to you within 24 hours, Monday to Sunday.

" We signed up with themeparX (back in 2015) and the results were incredible "

Sohret Pakis, Head of Marketing @POLIN

" This has worked very well for us! "

Jan Maarten de Raad, CEO @JORA VISION

" We measure all our marketing efforts, and themeparX is delivering us qualified leads. "

Kimberly Weidman, Head of Marketing @GATEWAY TICKETING

" The number & quality of clicks we get from themeparX is much higher than from any other advertising we do. "

Emma Lampard, Global Marketing Director @OMNICO GROUP

" This is no b.s. site for amateur theme park fans. It is for professionals in our industry. Take it seriously as the results are real. The traffic on our website has increased dramatically. Well worth it. "

Mike Oswald, COO @MR PROFUN

" From #7 to #1 in Google in 3 days. That's pretty good for a start! "

Sascha Czibulka, Executive Vice President @INTAMIN

" WOW! " (reacting to the traffic and exposure measured 24 hours after signing up)

Marco Mazzucchi, Head of Marketing @ZAMPERLA

" Marvelous work! We now have a lot of traffic on our site, thank you."

Danilo Tirotta, GM Production @PRESTON & BARBIERI

" Delighted to be on board with themeparX. Excellent marketing tool invaluable for theme park suppliers."

Terry Monkton, Managing Director @SIMWORX

" Visitors originating from the themeparX campaign spend an average of 5 minutes and 10 seconds on our website. Very good!! "

Coralie Husser, Digital Marketing Manager @TRIOTECH

" I just logged into our supplier account & made some changes. Very easy to use, I like that. "

Alan Danson, Founder & CEO @VLOCKER

" We were surprised to see the first results as early as the next morning "

Paolo Moro, Founder & CEO @VGS

" Quite fascinating outcomes right after signing up! Good job, Theme Park Guy! "

Rainer Maelzer, CEO @WIEGAND.MAELZER GMBH

" Our Theme Park IP platform LBEIP.com is fully integrated with themeparX and receives a perpetual stream of leads from serious developers and IPs.
Don't underestimate the internet! "

Peter Sanderson, Co-Founder @LBEIP

" We would like to renew our commitment with themeparX for next year. "
" How can we pursue an exclusivity agreement? "
" Can you confirm the rate for the renewal? "
" We will continue our subscription once again "

80% of our clients RENEW AFTER THE FIRST YEAR
100% of our clients have renewed in 2018 so far

" I love themeparX. It's like the oracle of the theme park world! Thanks for making my job easier! "

Heather Bumgarner, Director of Marketing @ATLANTIS DUBAI

" Great focused delivery tool for a very specific market. "

Kenneth Wiener, Theme Park Construction Director @WORLDWIDE

" When it comes to theme park construction updates, there really is no alternative to themeparx.com "

Brad Loxley, General Manager @LUNA PARK SYDNEY

" Since I have been travelling a lot in recent years, one way to keep a pulse on the industry is by visiting the themeparX platform. Although other sites do a great job at broadcasting the latest announcements, a lot of projects fizzle out. I know a lot of other insiders that use the website frequently to keep up to date on the industry. "

Vincent Pijnenburg, CEO @HAINAN R&F OCEAN PARADISE

Did you know? themeparX founder Stefan Zwanzger was a pioneer in the field of performance based online marketing in the late 90s (see here) and made his first million in his early 20s with precisely that.

Please note that we will never work with more than 100 suppliers. We deliberately set this cap, not only because not having everybody in board will provide better value for our customers, but also because we like to choose our clients. The ability to pay doesn't automatically get you an account – we also look e.g. at the supplier's reputation, respect for IP & patents and your attitude towards us. For example, we prefer not to deal with suppliers suffering from PTDIMS (past trauma due to inefficient marketing spend). The themeparX supplier package is not a normal marketing program. It's a tool designed to give you a lasting edge at the expense of your competitors, and we are therefore mindful who we work with.

Email us and ask for the themeparX supplier presentation! We will get back to you within 24 hours.

DESIGNERS

Given my background as a filmmaker and cartoonist, ride design is my true delight in the theme park industry. This is what I really want to do: revolutionize the ride experience and bring it much closer to the adventure, dimension and depth of performing and visual arts, motion pictures, and real-life interaction.

The word immersive is overused in connection with every other new high-budget theme park ride. But the majority of dark rides are little more than a combination of predictable effects, stiff animatronics and raucous noise, lacking turning points and a comprehensible, captivating storyline. If you want me on board to create the cutting-edge experience of tomorrow, I'm all open. Take a look at my past here:

Press

The Theme Park Guy® has been featured in countless publications such as AP, CNN, Fast Company, Focus, Foreign Policy, Frankfurter Allgemein Zeitung, Huffington Post, La Repubblica, LA Times, The Telegraph, The Unofficial Guide to Disney World, and The National, among others. If you are simply looking into a quote for a park opening, or an opinion, give me a call on +65 9448 2753, I'm always happy to help!

Collaboration on theme park related stories is also possible, please send me an e-mail.

Use of Photos:

As you can imagine I have spent a small fortune taking all these theme and water park photographs around the world. If you'd like to use up to three of them online keeping the watermark, you are invited to do it for free, as long as you place a visible link to my site. If you are looking for high-res versions without the watermark for your print publication, please get in touch with me for pricing. You will then receive written permission to use them in that specific edition and a proper invoice.

Contact

I receive a lot of calls and requests daily. To make sure we get the opportunity to speak, please do send a quick message first, then call.

Theme Park Holding Ltd.
CR No 2220686
11/F, Po Cheong Commercial Bldg
29 Prat Ave, Tsim Sha Tsui
Hong Kong

Private: Stefan Zwanzger
aka The Theme Park Guy®
+65 9448 2753
Singapore 098751

Contact

Stefan Zwanzger
+971 55 6678108
+65 9448 2753
corporate@thethemeparkguy.com

The Theme Park Guy
Twofour54 Free Zone
Khalifa Park, Salam St, Lime Green Bldg
PO Box 77804
Abu Dhabi, United Arab Emirates